Go back 15 years or so and this was only a serious day to day consideration if you were an international trader looking to take advantage of fluctuations in currencies and demand for particular goods.
For the rest of us, it may have come up as something to think about when going on holiday (cheap sneakers! cheap beer! My UK Sterling is worth 1.5 dollars! ah…the good old days…)
Now, millions of us are thinking about it.
And you’ve guessed it, the internet has changed everything: the range of new careers it’s created, the careers it’s changed, and the rapid enablement of true remote work.
One of the reasons to be based in London or New York or Tokyo was because you could earn more there than other places.
If you’re working in a traditional company setup this is generally still the case. Being located in the major metropolises still adds a premium on your salary that generally outstrips the increased living costs.
It’s also true if you’re a freelancer where it’s important to be able to deliver your work in-person, in real time.
You take advantage of being in that location.
But what if it makes no difference where you are located to deliver the work?
For a growing number of people, the upsides of living in an expensive major city are reducing.
They can choose to take advantage of location arbitrage.
If you choose to be a solopreneur, do you need to be in New York or Singapore?
Probably not. You may choose to be there for myriad other reasons (and don’t get me wrong, there are a lot), but unlike before you now don’t have to be.
As this shift gathers pace, a lot of people in major cities are going to start thinking more about location arbitrage.
It could be splitting their time between the city and another place 60-120 mins away (I’m pretty bullish on the growth of this for co-works and other real estate and community-led projects), taking 3-6 month sabbaticals (an evolution of Tim Ferriss’ ‘Mini Retirement’ concept perhaps), or just splitting town completely.
Doing work that is location agnostic suddenly bring a whole bunch of 2nd and 3rd order effects into play.
Here’s one to start: Marc Andreessen recommended getting to the center of an industry as quickly as possible. This still stands to reason – but what if there is no one clear center? What happens then?
Being in a major city may actually feel like a disadvantage.
Bottom Line: It’s worth keeping an eye on location arbitrage, and even more so on its knock-on effects. That’s often where the most exciting stuff starts to happen.
You’ve probably heard that person at the bar, telling a story that isn’t theirs.
It’s still funny, or touching, or tense, but something doesn’t quite sit right. You can sense it.
Telling other peoples’ stories isn’t easy.
On the face of it this doesn’t seem especially important.
But stories are everywhere – not just anecdotes we share with friends over a beer.
Careers are stories. Confidence is a story. Even a curriculum is a story .
If you’re teaching something it can be hard to teach a curriculum that isn’t yours.
Sometimes you can add little embellishments or flourishes of your own but it isn’t easy to do this convincingly on the fly. Push it just a notch too far and the entire story can unravel surprisingly quickly.
Tell that other person’s story without something of your own and the audience will know something’s not right. It’s hollow. You’ll lose them.
It’s a fine balance.
Actors tell other people’s stories all of course.
One of the ways they get good at doing it is to observe and absorb the story first.
Read the book, learn about the author, watch the play, meet the characters in real life, try out the alternative adaptation.
This needs a lot more time, energy and application than just telling someone else’s story.
But if you believe in the story, it’s worth it.
 Marc Lewis at School of Communication Arts takes this to the next level – his entire 1 year curriculum is a story he designs from scratch. Find out more on the Tickets podcast.
One of the key components of my coaching certification program is to undertake peer coaching with other members of the cohort.
There’s a minimum requirement of peer coaching hours over the program, but most of us have gone above and beyond this already as it’s been very valuable time – both as a coach and a client (we usually do 30 mins each, swapping at the midpoint).
I’ve been doing a couple of peer sessions a week and that focused practice along with absorbing how my partner approaches sessions has definitely improved my practice.
For yesterday’s session as a client I presented an agenda of blocks around my creative work.
After we’d gone into a deeper agenda and talked through some related challenges, my coach invited me to try a couple of exercises to help re-align with that creative space.
One of them was simply to list 15 things that make my heart sing.
At the time of the session I was finding it hard to even list one. We agreed to check back in two days later so I had some space with it.
Getting back into it today it came to me far more easily (in batches of 5, strangely).
Here’s what came out – plenty of music, a fair bit of food, and some sun.
This weekend, Manchester United goalkeeper David de Gea made no less than 11 saves in the second half of his team’s game against Tottenham Hotspur.
De Gea’s incredible performance was the catalyst for two now-inevitable things to happen: a flurry of Internet memes, and reports of his agent demanding a new contract with doubled wages.
Last night I caught up with a friend. We hadn’t seen each other for a while, and he hadn’t seen the United game.
As we talked, he shared news of a new hire he’d made in his company.
This role was an internship: maybe not of note for those in larger corporations, but for the owner of a small business, any hire is a big deal and can greatly affect the chances of success (or failure) of the company.
I wondered how he decided this person was the one to bring in. He wasn’t short of applicants.
What sealed the deal wasn’t a school credential or experience at a rival company. It wasn’t the candidate’s ability to ‘hustle’
It was their position on the soccer field.
The new hire was a goalkeeper, just like my friend.
The goalkeeper has to play a different kind of game to the other 10 players on their team.
They may spend long periods of a match seemingly unoccupied but have to maintain a constant soft focus as they can suddenly be called into action in the blink of an eye.
Their decision making has to be swift and precise. They need assertiveness to claim the ball in a melee of players.
They are the last line of defence, and the best of them can also be the first line of attack – sensing opportunities and understanding how to unlock their teammates’ potential.
Their mistakes are hugely amplified. If a striker misses an open goal it doesn’t long stay in the memory; if a goalkeeper concedes a howler (especially one that costs the team the game), no one forgets it. And there’s nowhere to hide.
They rarely get the plaudits. David de Gea is recognised as one of the, if not the best, keepers in the world, but he’s still not in the same league as Ronaldo, Messi or Kane when it comes to fame and glory.
The goalkeeper needs to have resilience, decision-making abilities, quiet confidence, focus, an ability to play the long game and be comfortable sitting one step back from the limelight, allowing others to shine.
Over the last 10 years Adobe’s annual 99U conference has captured the imaginations of creative thinkers from around the world through its 2 day programme of talks, workshops and collaborations, featuring a who’s who of both industry leaders and rising talent.
And alongside the New York conference, 99U has now grown into a year-round online resource for building a creative career.
Today on Tickets I’m joined by Adobe’s Head of 99U Andrea Rosen.
In this conversation we talk about the future of work, how anybody can tap into their own creativity, and where to find some hidden opportunities for creative innovation.
02:30 The beginnings of 99U
08:00 The secret sauce in the conference production
11:00 What 99U’s audience are gravitating to in 2019
19:00 Creativity: lowercase and capital case thinking
29:00 Creatives taking a seat at the strategy table
34:00 Andrea’s favourite talks from 99U
42:00 Why now for ‘the creative future’ at 99U in 2019
Regular readers will know I’m a fan of the author and broadcaster Steven Johnson.
I also admit I’m rarely an early adopter (as frustrating as this can sometimes be), and in Johnson’s case I only discovered his work via his TV series How We Got To Now which was broadcast on BBC2 in the UK a couple of years ago.
As I tweeted from our sofa how much I loved the show, my (now) wife could only look on with bemusement when I gesticulated in wonder 10 seconds later. The show’s host had retweeted me to his 1.5m followers. It was magic, until I sheepishly realised the programme had of course been recorded months before. He was probably at home having a cup of tea.
It got me thinking about other products, ideas and creations that either transcend age gaps or can be repurposed wonderfully for those much older or younger than the intended audience.
Here are a few of my favourites.
Arts & Raps
This series from Russell Simmons’ All Def Digital takes the TV interview format and flips it into today’s youth culture (hiphop stars, young hosts, and YouTube).
I like the blend of education and entertainment – the show touches on some tough topics that are important for young people to understand, without feeling like a public service announcement. And watching rappers squirm as they try to explain their lyrics to the young hosts is entertaining for adults too.
This path has been trodden before through shows like Kids Say The Darndest Things (the hook is the “out of the mouths of babes” cliche) – but as Derek Thompson suggests in his book Hit Makers, a key ingredient to making something popular is often about New Wine aged on Old Oak.
The London-based computer company ostensibly exist to support kids in becoming developers, but their products are used enthusiastically by people of all ages.
As the company say, billions of us use computers, but only 1% of 1% of us can take them apart and change them. Kano’s mission is to drastically increase that number.
Musicians are creating weird and wonderful new instruments, street artists are creating code-driven installations, and teachers are teaching other teachers how to code.
I interviewed Kano co-founder Alex Klein on the Tickets podcast – check it out:
Netflix’s Sex Education
Netflix snapped up this UK comedy-drama in late 2017, and the first season was made available at the beginning of this year. Its combination of dry British humour, US-style college campus setting and superbly curated cast have made it a sleeper hit.
I assume the show is aimed at the same demographic as its stars (14-18), but whether you’re going through the tribulations of puberty, have just cleared some of those hurdles, or wince at the memory of your own school days in decades past, Sex Education hits the spot on the number of levels. And it’s binge-worthy: my wife and I watched the whole series over this past weekend.
But the extra element that really makes it really stand out for me is that the unpacking and understanding of difficult topics are woven into the plot in a way that offers a guiding, but still optional, torchlight, rather than feeling like sitting through 6 hours of traditional sex education.
Kids’ fashion styles
Have you ever noticed how stylish some young kids’ clothing lines are?
Notwithstanding a few premium designer brands, why is it that beyond the age of 8 so much fashion (especially for men) defaults to black, white, grey or a little bit of navy?
I’m constantly astounded at the get-ups my wife and I have bought for our now 3 and a half-year-old nephew.
The search for something suitable in my size continues…
Pornhub’s sex education
From one style of sex education to another.
This one is more strongly aligned to edutainment than necessarily crossing generations, but given Pornhub’s traffic levels it’s fair to assume a few different age groups are using their service.
Note: This Quartz article that delved into Pornhub’s incredible data capabilities is well worth a read.
Partnering with Dr Laurie Betito, Pornhub’s Sexual Wellness Center is a knowledge base of responsible advice, Q&As and other content.
At the time of writing the site has been up for about 18 months. Given Pornhub’s undoubted financial resources it seems a bit of a half-hearted effort thus far, especially as there’s such a big opportunity for brands of all types to create valuable educational content.
Still, it’s a good idea – could Pornhub content even be on the school curriculum one day?
Sneakers are big business.
NBA star Steph Curry has released a number of signature shoes with sports brand Under Armour. The latest is the Curry 5.
They’ve been a big hit – until one young female fan discovered the shoes weren’t available for girls. She wrote to her hero telling him so.
A little embarrassing for Curry as he’s been outspoken about gender equality in sports, and has hosted a girls’ basketball camp in the past.
His response on Twitter helped clear things up:
There are a couple of things going on here.
First, it turns out sneakers for girls are no different in shape or production than the ones for boys, it’s just design/branding that shifts. This makes the Curry 5 omission even worse.
This lack of inclusivity is a big missed opportunity for these companies.
It sets them back on attracting great talent, connecting with new audiences, developing a better internal culture, empowering the athlete in everyone (as Nike to like to say), and yes, selling more shoes.
It’ll be interesting to see what the apparel brands do next on this front.
Of course, alternate versions or fully cross-generational products have been around for decades – from the McDonalds Happy Meal to The Simpsons.
What’s so interesting now is the increased generational fluidity across products – and more broadly than just toys, fast food or entertainment.
These are just a few examples of what’s happening.
What else can be taken from adults to kids, or visa versa?
A workshop session I designed and facilitated in Summer 2018 (annotated and abbreviated version, with some classroom exercises and notes included)
Yes, it’s that time again – I’m back with another of my annotated slide deck adventures.
This time we’re diving into Trends.
I created this short session as part of the growth & change management module of the AMP NYC accelerator program which ran here in New York City over the summer of 2018. Including the exercises it was about 45 mins in duration, and can easily run to 2-3 hours if you want to dive deeper into certain parts of the content.
At the time I ran this session there were a few blank faces in the room upon seeing this first slide up on the screen, and not just because it was another of my bad puns.
I realised this movie is now 24 years old; pretty close to the age of the younger attendees in our cohort.
It’s also, despite its international success, still very Scottish and even as a native British English speaker I still can’t decipher all the local Glaswegian parlance.
So that’s the last we’ll be seeing of Begbie, Renton and Sick Boy (for this session at least) – time to get into some Trend Spotting.
The British crime drama series Broadchurch is one of the most critically-acclaimed TV shows of the past 10 years.
First arriving on UK screens in 2013, its 3 seasons and 24 episodes focused on the fictional town of Broadchurch and two of its police detectives.
Broadchurch is a classic whodunnit story.
While the overall arc of the story is compelling, it’s the gradual reveals, shifting sense of suspicion, and carefully placed clues, decoys and questions that really keep the viewer guessing.
Creator Chris Chibnall spent a lot of time white boarding all the routes and paths before putting pen to paper.
He didn’t even know the identity of the killer until a few episodes in, and decided to rewrite elements based on what was happening during the production.
This method is very powerful when done well: concealing the clues, diverting attention at particular times, and tapping into natural human instincts of wanting to solve problems and also holding biases.
It begs the question of where else we could apply the best of Broadchurch and other innovative and compelling storytelling styles .
Is it in education? Tiago Forte writes about this on Twitter:
I’m excited about applying these ideas in what I’m doing here, as regular readers will be aware.
But what about other art forms? Or in hospitality? Even retail?
The question is no longer whodunnit? but who will do it, and how
Bottom Line: Stories are powerful, and when combined with other elements that influence people there are all kinds of new and improved experiences that can be created
 This post doesn’t even touch on the likes of Bandersnatch or Steven Soderburgh’s Mosaic project. That’s for next time…