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# 4 Podcast Trends for 2019
- URL: https://www.howardgray.net/4-podcast-trends-for-2019/
- Published: 2018-12-20T21:29:05.000Z
- Updated: 2021-07-23T18:25:59.000Z
- Author: Howard Gray
- Tags: Podcast, Entrepreneurial Endeavours, Creative Business

A few hunches I have for the world of podcasting in the coming 12 months.

1. **Awards Shows**: Podcasting categories will appear more regularly within vertical-specific awards shows (i.e. Music, Gaming, Law etc.
2. **Specialist Creative Agencies**: There’s still a pretty big opportunity to provide creative and/or technical agency services to businesses and individuals looking to break into podcasting. A few offerings like this already exist – expect it to become more formalised and sophisticated in 2019\. This shift has happened with all kinds of other content creation on the internet – from building Dreamweaver websites to SEO advice. It’ll keep happening in podcasting too.
3. **IMDB for podcasts**: We have still yet to see the killer database of people making interesting things happen in the world of podcasting, especially those behind the scenes. A few companies getting into this but no one’s quite nailed it yet and things are still very fragmented. Feels like 2019 could be the year for a couple of these to break out
4. **Long-tail sponsorship**: Sponsorship of the top-end podcasts by growth startups has become so ubiquitous that it’s moved into meme territory (and this has been the case for a while – see [](https://www.theatlantic.com/business/archive/2015/05/why-so-many-podcasts-are-brought-to-you-by-squarespace/392840?ref=howardgray.net)[this](https://www.theatlantic.com/business/archive/2015/05/why-so-many-podcasts-are-brought-to-you-by-squarespace/392840?ref=howardgray.net) from the Atlantic back in 2015). The long tail is starting to open up but it’s not easy, especially with listener data insights still being pretty limited/opaque/variable (depending on your viewpoint). Anchor recently launched their sponsorship marketplace offering – it’ll be interesting to see how it takes with both advertisers and producers.