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# Customer Experience with a pinch of Proust
- URL: https://www.howardgray.net/customer-experience-with-a-pinch-of-proust/
- Published: 2024-10-17T10:59:06.000Z
- Updated: 2024-10-17T10:59:06.000Z
- Author: Howard Gray

In Paris, there's a bookstore called Shakespeare and Company (hey, who said the Brits and French don’t get along?). Next door is Bob's Cafe. Together, they do something wonderful.

Your tray arrives with a "*Kilometer Zero Proust Questionnaire*," inspired by the legendary French author Marcel Proust. Legend has it Proust created this as a parlor game, though no one knows for sure.

This single sheet of printed paper is a delight:

- Simple yet powerful questions
- Encourages solo reflection
- Dozens of conversation starters
- No screen required

Customer Experience doesn't need to cost a fortune. Neither does marketing. I've never even been to this cafe, yet here I am, telling you about it.

It's a reminder: sometimes the simplest ideas create the most memorable experiences.

What’s your favourite of these Proustian questions?

P.S. To grab the questions as text, drop the image into your AI-powered LLM of choice. Or better yet, book a trip to Paris.