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# Talking to Humans: Go anonymous
- URL: https://www.howardgray.net/talking-to-humans-go-anonymous/
- Published: 2019-07-30T09:11:22.000Z
- Updated: 2021-07-25T21:52:11.000Z
- Author: Howard Gray
- Tags: Mindsets & Growth, Entrepreneurial Endeavours

> “praise by name, criticize by category.”
> 
> Warren Buffett

Or to put it another way: Praise Specifically, Criticize Generally

> Praise specifically, criticize generally. Don't respond to negativity. Say it as if to their face. Be original. Do not debate.
> 
> — Naval (@naval) [August 17, 2016](https://twitter.com/naval/status/765751824850702336?ref%5Fsrc=twsrc%5Etfw&ref=howardgray.net)

When it comes to telling our personal stories to a group we’re working with, there are some situations where we can use this same principle to build rapport and decrease the distance.

**A success story**: Anonymise it

**A tale of struggle or failure**: Make it about us