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# The bootleg Adidas ad
- URL: https://www.howardgray.net/the-bootleg-adidas-ad/
- Published: 2023-12-06T14:24:32.000Z
- Updated: 2023-12-06T14:24:32.000Z
- Author: Howard Gray
- Tags: Creative Business, Resources

Here’s the new Adidas commercial. While it’s not the greatest advert I’ve ever seen, it was produced by a single person, in an hour, with a budget of roughly... $20.

This ad was made by a Reddit user on their coffee break, using just two off-the-shelf AI tools (Midjourney and Runway ML).

What’s most interesting about this for me is that 

a) we have no idea who produced it, and 

b) there are zero gatekeepers - no major studio, no ad agency, no brand approval

I feel this opens up so many possibilities, questions, and challenges.

Where do you think this takes us next?

0:00 

/0:30 

1× 

P.S. Shout out to [Rex Woodbury](https://www.linkedin.com/feed/?ref=howardgray.net) who surfaced this from deep within a sub-Reddit.