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# The perils of Audience Capture
- URL: https://www.howardgray.net/the-perils-of-audience-capture/
- Published: 2023-11-15T14:34:11.000Z
- Updated: 2023-11-15T14:34:11.000Z
- Author: Howard Gray
- Tags: Creative Business, Mindsets & Growth

If you’ve ever posted on any social media platform, you run the risk of *Audience Capture*. But this is not you capturing an audience. It's them capturing *you*.   

> “We’re each susceptible to an audience’s hypnosis — to a Pavlovian ping, ding and hit of notification dopamine, or realization that others are available to give us attention, “caring” about us. Our existence is affirmed… 

> …In today’s social dilemma, our actions are “seen by all”... yet we never actually see an observer observing. An audience is always out there. Often, we receive a sweet morsel of feedback proving its existence — it conditions us. But always, we’re acting as if we’re watched.”

Those snippets come from an essential new piece by Matt Klein - which also includes 10 strategies to avoid the very real perils of Audience Capture. 

[Check it out >](https://zine.kleinkleinklein.com/p/resisting-audience-capture-how-to?ref=howardgray.net)