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# Two quick tips on Trend Spotting
- URL: https://www.howardgray.net/two-quick-tips-on-trend-spotting/
- Published: 2018-12-17T17:50:10.000Z
- Updated: 2024-12-26T01:31:12.000Z
- Author: Howard Gray
- Tags: Mindsets & Growth, Creative Business

This quote from Beth Comstock is a nice heuristic for spotting emerging trends.

![](https://www.howardgray.net/wp-content/uploads/2018/12/Trend-Spotting.jpg)

Another way of looking at this is through writing.

If you notice something and find yourself writing it down three times in a short space of time, you may have just spotted a trend.

Go back to those notebooks and look for the patterns. 

Who knows what you may find.

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PS. I’m putting together a recorded version of a class I did on Trend Spotting (including the above Beth Comstock quote plus a bunch of other tactics and exercises) – that’ll be going live next week.