> ## Content Index
> Fetch the complete content index at: https://www.howardgray.net/llms.txt
> Use this file to discover other available public pages before exploring further.

# Under the Current Podcast: #7 - Georgina Wilson-Powell
- URL: https://www.howardgray.net/under-the-current-podcast-7-georgina-wilson-powell/
- Published: 2021-01-26T13:50:04.000Z
- Updated: 2021-07-17T14:32:11.000Z
- Author: Howard Gray
- Tags: Podcast, Startups

### building an ethical media business, creating support structures as a solo founder, and recovering from failure

**Listen now:**

[Anchor](https://anchor.fm/underthecurrent/?ref=howardgray.net) | [Spotify](https://open.spotify.com/show/3fOzIHeEhQIfprIX3NAbR6/?ref=howardgray.net) | [Apple Podcasts](https://podcasts.apple.com/us/podcast/under-the-current/id1543982223/?ref=howardgray.net) | [Google Podcasts](https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy80MmMzOWRlOC9wb2RjYXN0L3Jzcw==&ref=howardgray.net) | [Pocket Casts](https://pca.st/hbz2ahrw/?ref=howardgray.net)

---

In 2003, a new magazine launched. It felt a little different to what else was on the shelves at the time. Covering music, literature, street art and fashion, it featured a new generation of talent, and had a focus on quality: not just the content, but on bespoke cover art and high-end paper stock.

The magazine was called Blowback and one its co-founders was a 21 year old called Georgina Wilson-Powell. After the London-based company folded in 2007, Georgina spent time at one of the world’s largest publishing companies, traveling around the globe as a journalist.

It was these gas guzzling trips that in fact led her back to entrepreneurship – this time as founder of sustainable living magazine Pebble.

This time, Georgina is going it alone, building an ethical media business as a solo female founder.

In this deep dive conversation we get into why not being an expert can be freeing; the challenge of intertwined identities as an entrepreneur, using grief as fuel; and how build support structures when you’re going it alone.

Oh and you’ll hear Georgina’s dog Maggie in the background a couple of times… we just couldn’t bring ourselves to edit her out…

---

### Show notes

04:00: The craft of editing

07:30: The sudden end of Georgina’s first company

14:30: Why magazines have such a strong allure

17:30: Lost experiences post-failure, and the intertwined identity

26:00: Coming back for round 2 of entrepreneurship

32:00: Why not being an expert can be a positive

35:30: Dealing with grief

40:00: The differences being a solo founders vs. having multiple founders

43:00: Communicating with life partners in different work situations

49:00: Finding support structures

54:00: Being a female founder of an ethical media business

57:30: Why write a book

65:30: Being everything to everyone, and the challenges of staying visible

69:00: Bad advice

80:00: The importance of knowing your own mind, and overcoming fear