A couple of weeks ago I had a drink with someone who’s done some great work in their field.

As we chatted about our respective projects and areas of interest, he asked me what I called what I did.

This has long been a bone of contention and frustration for me, and I did my best to conceal my wince as I threw out some labels.





Laughing, he remarked how I’d managed to saddle myself with some of the most maligned and misunderstood terms available.

What else I call this is still to be decided, but I know have a lens through which to look at the world.

The point here is that, like it or not, the labels matter and first impressions count.

We can pick & mix a word salad, mix in a new ingredient or two, choose one from the pre-packed aisle, or go out and do something completely off-piste.

The good news is, if the labels don’t fit, we can change them. 

And if we don’t like salad, we change that too.

We just may need a new set of lenses to do it.

Work labels: word salad and connotations

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