About Me

I'm a teacher, writer, and experience designer, based between London and New York. People keep asking which one I actually live in.

Before any of this, I spent a decade in music and talent, running my own companies - DJing, putting on events, then representing artists around the world. Somewhere along the way I noticed I was more interested in how people communicated than what they were selling. So I switched from remixing music to remixing information.

Now I run Wavetable, where we build the things teams practice on.

I write Groove Theory, where each edition takes one person who's very good at something and works out what they actually do. I teach at business schools when they'll have me (Columbia, IE, UFM, and others). I sit on the SXSW advisory board, which mostly means I get to be curious about things before they're obvious.

The work usually involves some combination of storytelling, learning design, and whatever I can't stop thinking about that week. Keynotes and workshops through the Speaking & Teaching page. Playable case studies through Wavetable.

I also take on a small number of advisory clients - founders, transformation leaders, and creative teams who want an ongoing thinking partner as they figure out how to develop their people, tell their story, or navigate what's next. Not coaching exactly, more like strategic conversation over time. If that sounds interesting, drop me a line via email

If you want to get a sense of how I think before reaching out, the newsletter is probably the best place to start.

I'm a certified coach (ICF PCC), though I don't lead with that. Enneagram 5w4, if that means anything to you. I collect vinyl, box (southpaw), follow Crystal Palace FC, and do reformer pilates because my back, hips and most other joints demanded it.

Questions I keep coming back to

How do we make learning feel more vital than homework?
What do careers look like when the old paths don't fit?
Why do some moments stay with you and others just fill an hour?
Where's the perfect breakfast?

Some things I believe

Structure creates freedom
The room is smarter than any one person in it
Most training doesn't work because it's designed for compliance, not learning
Rhythm matters more than information
You learn more from what you notice than what you're told
Guides, not gurus