Groove Build
Turn your expertise into a signature session that transforms audiences and drives revenue
You know your stuff. You've done the work. But when it's time to deliver live - to execs, clients, or audiences - your sessions don't land with the impact they should.
Groove Build is co-development for experts who want sessions that stick, sell, and scale.
I don't just coach you on delivery - we build your signature workshop, keynote, program, or strategic session together from the ground up. You walk away with a premium-grade, fully packaged experience that's ready to deliver and positions you as a sought-after expert.
"Howard is an absolute master at his craft when it comes to "workshop coaching”. His knowledge and suggestions are brilliant and his guidance has helped me refine and elevate my workshop content. I HIGHLY recommend you work with him - you will be very pleased with the results."
– Jeff Salzenstein - Keynote Speaker & Former ATP Top 100 Tennis Pro
How we work together
- Built together → We co-develop your session, aligning it with your expertise, brand, and business goals
- End-to-end build → From structure and story to interactivity and delivery, we develop the full experience
- Hands-on, not just advice → You get a tangible, ready-to-use session—not just feedback
- Skills that stick → You leave with tools to evolve and expand your session as your business grows
Options
1) Groove Finder - $750
Find your rhythm for high-stakes moments
90 minutes + pre-work
Perfect for testing the waters and getting immediate clarity. We work through the Five Elements framework with your real material and you get:
- 3-5 specific tactical improvements for your current session
- Your "groove blueprint" - a personalized action plan you can implement right away.
Best for: Strategic advisors preparing for premium client pitches, consultants who want presentations that feel tight and impactful.
Groove Finder clients receive $750 off any Groove Build package.
2) Groove Essentials - $5,500
Structure and foundation
3-6 weeks | 6 x 90-min sessions
You get: Session framework, core structure, activity concepts, slide flow guidance
You handle: Final slides, speaker notes, practice runs
Includes: Weekly async development, draft outline, activity concepts, priority email access
Best for: Experts comfortable with final execution but wanting solid strategic foundation
3) Full Build - $12,500 ⭐ Most Popular
Complete session ready to deliver
4-8 weeks | 8 x 90-min sessions + creative development
You get: Everything in Essentials, PLUS complete workshop pack with scripts, timing cues, practice session, and positioning strategy
You deliver: Nothing but the session itself - it's ready to run immediately
4) Premium Build - $POA
Signature asset with scaling strategy
6-10 weeks | 10 x 90-min sessions + full custom development
You get: Everything in Full Build, PLUS custom slide deck design, bespoke storytelling, and scaling strategy session
You own: A premium asset you can license, scale, and build a business around
Best for: Experts building a signature offering that becomes a core revenue stream
How is this different from other workshop coaching?
Most workshop coaching focuses on delivery skills - how to present better. Groove Build is about co-development - we actually build your session together from the ground up.
You're not just getting feedback; you're getting a fully designed, ready-to-deliver experience plus the skills to evolve it over time. It's more hands-on than coaching, more strategic than a course.
What is Groove Build?
Groove Build is based on Groove Theory - my creative development framework built on five core elements:
- Structure → Shape the idea → Move from fog to form without losing your voice. Turn scattered thinking into something usable and repeatable
- Rhythm → Find the flow → The pacing and timing that keeps audiences engaged from start to finish. When you find your flow, you know when to push and when to pause
- Modality → Choose the vessel → Turn expertise into repeatable formats that land across platforms. Sometimes an idea wants to be a workshop, sometimes a keynote, sometimes a conversation
- Presence → Bring yourself into it → Show up authentically and engage with what's actually happening. Presence isn't about performing—it's about genuine connection
- Signal → Clarify what matters → Distill your message into something that sticks and spreads. In a world of infinite content, clear signal cuts through the noise
Whether you're upgrading an existing presentation or building a flagship session from scratch, Groove Theory ensures your ideas don't just inform - they transform.
The process: How we build together
(Essentials, Full Build & Premium)
Phase 1: Foundations (All options)
- Audience alignment, positioning, and pricing discussion
- Session transformation map
- Initial session outline + experience sketch
Phase 2: Experience design (All options)
- Interactive / activity design and breakout flow
- Storytelling and participant journey mapping
- Slide flow + interactivity layering
Phase 3: Build + polish (Full Build + Premium)
- Final deck outline + design guidance
- Speaker notes and facilitation script
- Optional rehearsal and delivery coaching
Phase 4: Go-to-market + scale (Premium only)
- Workshop positioning + pricing strategy
- Sales language and ideal client profiles
- Post-launch planning and scaling strategy
About Me
I'm Howard Gray - an experience designer, presentation coach, and founder of Wavetable, a creative learning studio that's worked with EY, The New York Times, WeTransfer and Publicis Groupe.
I'm an ICF-certified coach, SXSW advisory board member, and have designed and delivered over 300 live learning experiences for Fortune 100s, startups, and creative leaders.
What they say
From Workshop Leaders & Speakers
"Howard is an absolute master at his craft when it comes to "workshop coaching”. His knowledge and suggestions are brilliant and his guidance has helped me refine and elevate my workshop content. I HIGHLY recommend you work with him - you will be very pleased with the results."
– Jeff Salzenstein - Keynote Speaker & Former ATP Top 100 Tennis Pro
From the Executive Suite
"Howard's facilitation exemplified an impressive blend of creativity, analytics, and empathy... He has the unique ability to remain agile, sharp, and calm within ambiguous circumstances."
– Fortune 100 Workshop Participant
From the Workshop Floor
(Fortune 100 participants across finance, tech, and media)
- "Always excellent at explaining and making things easily understandable"
- "Fun, dynamic, hands-on, funny, great energy, and full of information"
- "Engaging, humorous, conducive to learning, helpful, personal, understanding"
Frequently Asked Questions
What if I'm not sure which option is right for me?
Start with a consultation call. We'll discuss your goals, timeline, and current materials to recommend the best fit. Most people with existing content choose Full Build, while those starting from scratch often go with Premium. Essentials works well if you're comfortable handling the final polish yourself.
Do you work with teams or individual experts?
I primarily work with individual experts, consultants, and speakers. However, I do take on select team engagements for agencies or small consultancies looking to develop signature client offerings. Team projects typically require custom scoping and pricing.
Ready to build something that transforms audiences and drives revenue?
→ Start with Groove Finder ($750) or book a consultation call