“praise by name, criticize by category.”

Warren Buffett

Or to put it another way: Praise Specifically, Criticize Generally

When it comes to telling our personal stories to a group we’re working with, there are some situations where we can use this same principle to build rapport and decrease the distance.

A success story: Anonymise it

A tale of struggle or failure: Make it about us

Talking to Humans: Go anonymous

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