Navigating the AI Era

For anyone trying to figure out what AI means for creative work - no hype, no panic.

I've been teaching AI workshops, building with AI tools, and trying to separate the signal from the noise. These pieces are my attempt to think clearly about what's actually changing - and what it means for people who make things for a living.


Today’s A.I. is a Nokia 3310. And the iPhones are coming.
Why artificial intelligence will follow the mobile phone industry’s five chapters of evolution - and the one simple prompt that’s key to unlocking progress.
The Creative Technologist comeback
How a misunderstood role from the digital agency era is becoming essential for the AI age
Pascal’s Wager for AI (and why you should bet on Scenario 2)
Dan Hockenmaier just cut through all the AI noise with a simple framework. Here’s why his “scenario 2” bet makes perfect sense.
What happens when you collapse the talent stack?
Adobe’s Chief Strategy Officer says the magic happens when designers code and engineers hack growth. But here’s what he doesn’t say: the specialist roles are about to dissolve.
The thing about teaching A.I. skills
Why most people have it backwards
The 80-hour reality check: What actually happens when you build with AI
Everyone’s talking about AI magic, but what’s the messy reality behind actually building something? Here’s my 6-week journey through format fails, bad vibes coding, and the breakthrough moments that made it all worth it.

Keep exploring

These are just the starting points. Dive deeper:


I write about AI and creative work in Groove Theory - no doom, no hype.

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