Groove Theory
A newsletter for creative professionals figuring out how to do work that actually matters to them.
Every two weeks: a story, a framework, and usually a question I can't stop thinking about.
What's Groove Theory?
Groove Theory is my newsletter - stories, frameworks, and questions for creative professionals.
Most editions also appear on the blog, but subscribers get them first (and occasionally get email-only extras). Learn more about the Groove Theory framework ->
What you'll get
- Stories from unexpected places - a restaurant pioneer nobody credited, a Gmail interface for leaked documents, a French TV producer who mastered the barely possible.
- Frameworks I've tested across 300+ sessions on structure, rhythm, presence, and making things stick.
- Questions that sit with you longer than you'd expect. (Fair warning: not always comfortable ones.)
- No hustle culture. No productivity hacks. Closer to a friend sending an article with "thought you'd like this."
This might be for you if:
- You're building something that makes sense to you, but clients keep tilting their heads
- You're preparing for a pitch, a talk, or a pivot - and want it to feel like you, not a performance
- You've read enough "10 tips to crush your goals" content for one lifetime
What readers say
"Rolling Stone meets Seth Godin - stokes curiosity and feeds the creative spirit"
"Your consistent newsletter gems are beauty in my inbox"
Recent editions
Groove Theory #15 - The woman who built The French Laundry (before it was The French Laundry)
Sally Schmitt was doing farm-to-table in 1978. Nobody got it.
Howard Gray
Groove Theory #12 - The Maze Maker
How a French TV producer mastered the barely possible
Howard Gray
Groove Theory #9 - Dishoom’s Main Character Energy
Why the beloved brand is built more like a game than a restaurant.
Howard Gray