Adventures… #67: Back in the Groove

Hello,

It’s been a while. A long while.

You received Adventures… - the newsletter where I shared riffs, reflections, and stories from the creative path.

Except, I stopped. Why? The short version: life moved fast, and I couldn’t quite keep up.

There was always something more urgent. A project to deliver. A bill to pay. A small human to co-raise.

I wrote 66 editions over the course of 7ish years, but over time, it got harder to justify hitting “send” - harder to make space for the kind of thoughtful, lightly meandering work that Adventures… was built on.

Still riffing, still seeking

Yet I never stopped thinking about it - never stopped jotting fragments down, or posting bits online (now 600+ posts…!)

Because writing this way - story-led, signal-seeking, slightly sideways - has always felt like home.

Not always efficient. Not always strategic. But always a kind of peculiar, multi-coloured compass.

And over the past year or so, something’s been pulling me back.

Into the Groove

This time, though, there’s a new rhythm. And a clearer purpose. Linking what I’m doing at Wavetable with the other parts of me.

So I’ve been slowly shaping something called Groove Theory.

It’s part reflection, part toolkit - a lens and rhythm system for navigating the moments that matter in creative work. Talks, team sessions, turning points. The high-stakes, high-resonance stuff.

Honestly, it’s an amalgamation of almost everything I’ve done over the past 15+ years. I'm very excited - and a little nervous - to now bring it into the world.

What to expect

Where Adventures wandered, Groove Theory focuses. Still thoughtful, still story-led - but now with tools you can actually use.

I believe it matters now more than ever.

In an age of AI and automation, speed and saturation, gurus and grinders, staying visible is hard.

Staying true to your voice, your instincts, your groove? That's even harder.

If you’re on this path - trying to show up well, do work that matters, and make it land - well, this is for you. You’ll get:

• Cultural remixes - How a Japanese village used trading cards to celebrate their elders, or what Paul McCartney's empty front row teaches us about audience experience
• Practical frameworks - Tools like Eventness and New Wine/Old Oak to shape ideas and moments with structure and vibes
• Real-world applications - How creative professionals (like you!) use these principles to design live experiences that engage, pitches that land, and career pivots that work

You'll hear from me twice a month. No noise. No hype. Just rhythm you can use.

The first edition drops this Sunday. A series of small salon-style events to follow soon after.

And if this isn't your thing anymore, that's totally ok. No hard feelings if you unsubscribe - I'm just grateful you read Adventures when you did. And besides, turning off unsubscribe notifications was one of the best decisions I ever made.

Here's to the next adventure. See you on the other side.

Howard

P.S. Shout out to Fer F, Will A, Hugh G, Conor M, Tom C (and a few others) for helping nudge this into view.