About Me

I spot insights that others miss and help creative humans turn them into something that actually moves people. More than that, I help people discover they're capable of way more than they thought possible

Whether it's a keynote that lands differently, a workshop that people remember months later, or a venture that breaks through the noise - I'm here for the moments when your ideas need to connect with real humans in real time.

You can hire me for:

Creative Storytelling & Production: Transform messy ideas into narratives that stick (no more death by PowerPoint)
Next-Gen Learning Design: Build experiences that feel more like discovery than sitting through another webinar
AI Capabilities Development: Help your team actually use AI tools instead of just talking about them
Venture Validation: Figure out if your idea has legs before you quit your day job

But here's the thing I really care about: I believe most people are sitting on untapped potential they don't even know they have. My work is about creating the conditions for those 'aha' moments when someone realizes they can actually do the thing they've been dreaming about.

I've worn more hats than a millinery - DJ, forest rave promoter, Ministry of Defence employee, talent agent, coach, entrepreneur - but there's a thread: creating platforms and opportunities for people to find their voice, discover their potential, and feel like anything is possible.

Think of me as your backroom DJ for ideas. I notice the subtle stuff, make unexpected connections between pop culture and professional growth, and help you find the groove that's authentically yours.

Current Tracks on Rotation

Wavetable: My creative studio where we're cooking up the next wave of educational experiences that actually stick. Learning shouldn't feel like homework.
Consulting & Advisory: I help marketing and people leaders build things that matter—AI strategies that work, branded academies that people actually want to attend, initiatives that move the needle instead of just ticking boxes.
Teaching & Speaking: I share stories and frameworks that make people lean in. From SXSW stages to Fortune 100 boardrooms, I'm the guy who explains why studying DJs can make you a better facilitator.
Content Creation: Through my Groove Theory newsletter and beyond, I explore the beautiful tension of trying to do creative work in a world that often feels designed to crush it.

Why this feels different

Look, we're all drowning in content right now. AI is pumping out generic everything, every consultant has a "framework," and everyone's shouting about their personal brand.

But here's what I've noticed after a decade of building workshops, coaching creatives, and helping organizations actually change: People don't need more theory. They need someone to help them see what's already there - the creativity they've been sitting on, the ideas they've been afraid to voice, the version of themselves they know is possible but feels just out of reach.

My job isn't to give you a personality transplant. It's to help you find your groove and turn up the volume on what makes you, you.

That moment could be:

A keynote where you need to land differently
A workshop that people remember months later
A career pivot that feels scary but right
A team session that actually moves things forward
A creative venture that breaks through the noise

The edge isn't having the perfect slide deck—it's having presence, rhythm, and the ability to read the room and adapt.

How I actually work

I'm obsessed with the small details that everyone else skips over. Like how a DJ reads a dancefloor, or why some TED talks stick while others disappear, or what makes a workshop feel electric instead of excruciating.

My process is pretty simple:

Investigate: I notice patterns and connections others miss (usually involving obscure cultural references)
Design: I build experiences that feel human, not corporate
Communicate: I help ideas travel from your brain to other people's hearts

I'm particularly good at translating between worlds - helping startup founders sound less like robots, making business strategy feel creative, turning corporate workshops into something people actually want to attend.

The boring but important stuff

Based in Brooklyn, NY (originally from the UK - Cornwall via Nottingham via Hackney, East London)
Credentials: Certified professional coach, SXSW advisory committee member, 300+ workshops under my belt
Core values: Freedom, Curiosity, Collaboration, Learning by Doing, Inclusivity
Personality quirks: Enneagram Type 5w4, southpaw boxer, unnaturally tall

When I'm not working

You'll find me digging through virtual vinyl crates (techno, post-punk, afrobeats and beyond), throwing questionable combinations in the boxing ring (southpaw stance), or attempting to recreate Ottolenghi recipes with whatever's in my fridge.

I follow Crystal Palace FC, which should tell you everything you need to know about my relationship with beautiful disappointment. I also love reformer pilates and playing 6-a-side soccer/football - my sole position is libero (very on-brand).

Currently contemplating a DJ comeback tour. Watch this space.

Let's connect

Want to work together? Drop me a line via email. I read everything but respond like a good DJ -when the timing feels right.
In NYC? I'm always up for coffee and conversations about the future of creative work.
Want the regular updates? My Groove Theory newsletter is where I share the good stuff—insights on creative business, stories from the edge, and the occasional rant about why most workshops suck.