Adventures #34: Getting the word out
Inspiration at the Bronx Creative & Tech Career Pathways group meeting hosted by the good folks at Dreamyard
Hi
There are times when we need to get the word out: launching a project; finding a job; seeking like minds.
But it’s not just about the message or the medium. It’s also about the pipes: how we gain and build distribution.
While there are a hundred ways to think about this, perhaps it boils down to two things:
(1) Keep producing: showing up with the work again and again...and again
(2) Make it easy for people to tell others who care
Consistently doing (1) means the work will get better.
When the work gets better, (2) starts to happen.
And (2) eventually leads to us becoming irresistible to the partners, advocates, and gatekeepers who can amplify our messages even more.
Taking this road is long and bumpy, and success is not guaranteed. But it’s almost definitely the best way to go.
Trying to take my own advice, I’m showing up with this email on the first Thursday, a podcast every Tuesday, and now back on Instagram with little snippets of career fuel.
Perhaps you'll tell the others.
And more importantly: what can I tell the others about you?
Thanks for reading.
Howard
www.howardgray.net | @howardgray
// CAREER FUEL
The Tension: barbershops, magpies, and magic
My new weekly podcast continues: short, sharp, and actionable riffs on the tension in the work we do, and how we can get where we want to go.
> The exercise regime of a chess grandmaster
> So you want to be a coach? Advice for those starting the journey
// MEDIA & ENTERTAINMENT
As if I needed a further reminder I'm not 25 anymore, another social network takes off and leaves me feeling like a conservative octogenarian who's been teleported into a Sunday morning at Berghain.
Luckily, this breakdown of TikTok makes things a little easier to understand.
I do love a good infographic.
Here's one mapping out the full extent of Waystar Royco Disney's global assets.
// INNOVATION
WeWork have taken a pasting in the last few weeks. Alongside Scott Galloway's highly acerbic zingers, this piece by (probably) a writer under pseudonym gets right into it. Watch out for the book and movie adaptations coming soon.
> Read more
> Also: The graveyard of failure: 155 corporate innovations gone bad
// CULTURE
No AC to DC
A short tale of a trip to Washington DC via the greasy bowels of New York's Penn Station.
// JUKEBOX
Barker: Utility
Berlin-based record label Ostgut Ton is often associated with sparse, subterranean Teutonic techno, but they also put out a steady stream of more fluid material that dares to soar and dream - like this lovely new album from Sam Barker.
(thanks to MFG for putting this under my nose)
> Listen
// FOOTNOTES
Other things I've been up to this month:
- Starting Launching a startup (want the link? Let me know!)
- Kicking off the third edition of the 3 month AMP NYC program with 23 founders of media & entertainment businesses here in NYC
- Watching season 2 of 'Succession' and trying to figure out all the filming locations
This is an email digest from me - Howard. I'm an educator, coach and project builder based in NYC.
This monthly dispatch collates a few of the things I've found interesting across education, entrepreneurship, and entertainment.
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