Learning, Education & Growth
What if business school taught you the wrong skill?
Taylor sent 2,000 applications in six months with her MBA. She can dissect any case study. But the job market needs people who can decide under pressure, not study someone else's choice from 1987.
Newsletter
Groove Theory #9 - Dishoom’s Main Character Energy
Why the beloved brand is built more like a game than a restaurant.
How-To Guides
What I've learned from evaluating 1000+ SXSW proposals
Every year, I find myself deep in proposal evaluation mode. Fortune 100 CEOs, ambitious VPs, indie strategists, even actors and
Howard's Riffs
Is it Sivers? Because this is just one of many options
Derek Sivers once had a voice teacher who made him sing the same song as if it was 4am and
Newsletter
Groove Theory #8 - Three Timetables and a Microphone
How two comedians created a fresh format that bends both art and time - and the underrated power of a heckler-partner
Newsletter
Groove Theory #7 - Hedonistic Sustainability
How architect Bjarke Ingels uses improv principles to turn constraints into competitive advantages
Newsletter
Groove Theory #6 - The One Person Orchestra
Tash Sultana builds entire concerts alone. Here's how rhythm becomes your operating system.
Howard's Riffs
The Playground Inspector
Permits filed, invoices paid. But the general contractor keeps showing up on Friday afternoons
Newsletter
Groove Theory #5 - The One Level Up Principle
How Josh Upton built a three-year community ritual - and why your next project might be hiding in plain sight.
Culture & Insights
The 30-year-old track that became a digital confessional
How a forgotten 1994 ambient track accidentally became one of the internet's most unlikely shared spaces
A.I.
Why is no one talking about the job thing...?
Err, can we talk about the job thing? Y’know, the thing no one’s talking about? Brushing under the
Groove Theory #4 - Nothing Business
How Marina Abramović built a global phenomenon by doing literally nothing - and why your next big moment might need less doing, more being.
Creative Business
The truck stop where Led Zeppelin, The Who, and Hendrix met
The Blue Boar at Watford Gap was just a motorway service station. But it accidentally became the nerve center of British rock. Sometimes the best creative breakthroughs happen by accident.
Howard's Riffs
If it's new to you, it's still new
In a quiet NYC coffee shop on July 4th weekend, the 90s electronic music playlist kicks in - along with the late afternoon cold brew
Mindsets & Growth
Meet the person you could have been: What a $150B CEO does on weekends
Shopify CEO Tobi Lutke races cars not for fame or money, but to close the gap between who he is and who he could become. His approach to finding fascination and practicing at 99.99% offers a path for anyone looking to meet their future self
A.I.
The hidden layer in Spotify's CTO's take on AI vs. machine learning
Gustav Söderström's insight reveals why creative professionals need to master the feedback loops AI can't touch.
Creative Business
The $2.5M Decision That Changed Everything
A screenwriter turned down Harrison Ford and Tom Cruise for unknown actors. He had no way of knowing if he was right. But he trusted his vision anyway.
Journal
Swimming
Friday afternoon. Hot, sticky, NYC summer.
Early pickup. We hot footed across hot streets, eased past the lulling construction site.
