How on earth are people cranking out so much content?

I know I shouldn't ask, but how on earth are people cranking out so much content on places like LinkedIn?

You know who I’m talking about - they're everywhere.

Posting, sharing, scaling. Cheatsheets, templates, videos, add a 🔥 in the comments.

Meanwhile I'm sitting here, staring at my riffs backlog, watching another "I'm humbled to announce..." post float by, thinking: how do they do it?

Are they independently wealthy?
Working 2-hour days?
Living in their parents’ basement?
Everything outsourced?

And why does LinkedIn keep pushing these posts to my feed when I've explicitly said I'm not interested?

I know - "comparison is the thief of joy". But I'm a person. So are you.

Between keeping the lights on, client work, attempting to parent with some degree of competence, self-administered pedicures, and trying not to lose the plot - when does all this 'content' actually happen?

It takes me an hour or two - at least - to write anything that doesn't make me cringe. To find a spark. To make something that actually feels worth your time to read. Something beyond the "10 ways to use AI to optimize your toenail trimming routine“ templates.

When I do write, I'm chasing that electric feeling. Maybe you know the one - when you stumble upon an interesting idea and the dots start to connect.

Yes, it's messy. Scattered. But it's... alive.

And you can't really plan it. Especially when your 3 year old wants:
RAISINS!
NOW, DADA.
NO, NOT THOSE ONES.

So I'm asking, honestly and with a heady mix of angst and curiosity:

• How do you keep the output flowing without losing your soul to the machine?
• How do you decide what's actually worth sharing versus what might just get engagement?

⠀
I genuinely want to know. Not for the sake of 'scaling my audience' or 'optimizing my funnel' (sounds painful) or whatever else the algorithm seems to think I should be doing.

I ask because I would like to keep it flowing. Maybe you would too.

P.S. Now I've finally published this, drafts folder is down to... 254. And, naturally, I’m both thrilled and humbled to inform you of this.