Same book, different you

Time and context do strange things to the same piece of work. A book you read in one life stage does one thing. The same book, years later, does something completely different.

I read WeTransfer's 'Not a Playbook' a few months ago. Enjoyed it very much.

Yesterday, I packed it for a conference trip. Not really sure why. Just did.

Long flight, cramped at the back. Missing my son. Thinking about what's ahead.

Today, I cracked it open. Same words. Different brain. Unfamiliar place.

New connections started firing. Ideas I didn't catch the first time suddenly made sense for something I'm working on now.

This has happened with movies too. And podcasts - I've got 5 episodes I've listened to more than 10 times. Each time, I notice something different. Or, rather, they impact *that* me differently to the *then* me.

In a world where most things have the shelf life of sushi on the cusp, revisiting feels almost radical. Ridiculous.

But maybe that's the point. The good stuff rewards the second look. And the fourth.

Which is why - hopefully - we do the work.