Groove Theory
Groove Theory #21 - The Fourteen Hour Queue
What a '90s London music scene reveals about the audiences that actually matter
Groove Theory
Editions of Groove Theory and newsletter-related thoughts.
Groove Theory
Groove Theory #20 - The Little Green Arrow
Guide or operator? Citymapper tried both. What happened matters for anyone in the advice business.
Groove Theory
Groove Theory #19 - Three Sets of Spiders and a Purple Foam Hand
What London 2012's experience designer knew about the moments you can't script.
Groove Theory
Groove Theory #18 - Does Grand Theft Auto’s sewer system go anywhere?
Why 1.3m people watch a man examine video game drainage systems.
Groove Theory
Groove Theory #17 - Directing Robert Pattinson by Text Message
A rush-hour subway, a hidden camera, and commuters who had no idea they were extras
Groove Theory
Groove Theory #16 - The Beautiful Map Nobody Wanted
What Massimo Vignelli learned when elegance wasn't enough
Groove Theory
Groove Theory #15 - The woman who built The French Laundry (before it was The French Laundry)
Sally Schmitt was doing farm-to-table in 1978. Nobody got it.
Groove Theory
Groove Theory #14 - Jmail
Two developers rebuilt the Epstein files as Gmail. Here's why it worked.
Groove Theory
Groove Theory #13: West on 27th
How two DJs with opposite approaches convinced NYC to trust their groove - and what small teams can learn from it.
Groove Theory
Groove Theory #12 - The Maze Maker
How a French TV producer mastered the barely possible
Groove Theory
Groove Theory #11 - The One-Inch Picture Frame
When the whole thing feels too big, make it smaller than you think.
Groove Theory
Groove Theory #10 - When your song becomes someone else's
What Trent Reznor learned when he gave away his most personal work
Groove Theory
Groove Theory #9 - Dishoom’s Main Character Energy
Why the beloved brand is built more like a game than a restaurant.
Groove Theory
Groove Theory #8 - Three Timetables and a Microphone
How two comedians created a fresh format that bends both art and time - and the underrated power of a heckler-partner
Groove Theory
Groove Theory #7 - Hedonistic Sustainability
How architect Bjarke Ingels uses improv principles to turn constraints into competitive advantages
Groove Theory
Groove Theory #6 - The One Person Orchestra
Tash Sultana builds entire concerts alone. Here's how rhythm becomes your operating system.
Groove Theory
Groove Theory #5 - The One Level Up Principle
How Josh Upton built a three-year community ritual - and why your next project might be hiding in plain sight.
Groove Theory
Groove Theory #3 - The Empty Stage Test
What UK rapper Loyle Carner learned from indifferent festival crowds - and how to find what really works when nobody knows who you are.