The new company department? Storytelling

Notion merged their internal comms, external comms, social, and influencer teams into one. They're calling it the Storytelling Team. And the co-founder is running it himself.

(For context, Notion is valued at $10 billion and used by millions. This isn't a small bet.)

A few years ago these were four departments. Four budgets. Four leaders meeting quarterly to "align." Now the walls are gone.

A good story doesn't care if it's internal or external. Compelling media doesn't know if it's for employees or customers.

The people getting hired for this team? They're the hybrids. The weirdos who don't fit org charts.

Notion is asking for people who can work across product, brand AND communications.

They can write, design, talk to press, run Slack channels, and know what makes something shareable. They move between worlds that used to need translators.

Most companies are still hiring specialists.

This team needs something different. People who see patterns across disciplines. Who are comfortable with ambiguity. Who connect dots that don't seem related.

Lots of people think they can do this. But actually being fluent across these worlds, not just familiar? That's hard. It takes years of building muscle in multiple directions.

Most portfolios show depth. Some show range. Not many show both.
But in this inside-out world, I reckon it's a blend worth chasing.

P.S. At Wavetable we're building similar hybrid roles - learning experience design that's equal parts story, product, and games. If this resonates, say hello