The Sphere wasn't build for rock bands

Anyma played The Sphere in Vegas last year. Then, the Pyramids of Giza. You've probably never heard the name.

Five years ago it was a side project - something Matteo Milleri from an Italian techno duo called Tale of Us was tinkering with between tours. Now it's selling out 18,000-seat venues with shows that blur the line between concert, visual art installation, and technology demo.

The centerpiece? A character called EVA - an AI figure Milleri created as an NFT in 2021. She started as a digital art experiment. Now she's the narrative anchor of stadium-scale shows, rendered across a 16K wraparound dome.

A few things worth noticing:

• 200,000+ tickets sold across the Sphere residency.
• Milleri spent 4-5 hours a day reviewing visuals in VR during production. Twenty test renders. Every day.
• Guest collaborators included Grimes, FKA Twigs, and Ellie Goulding. Yeat became the first rapper to perform at The Sphere.
• There are robotic arms playing cellos. A quantum computer replica on stage.

The thing is, most people in business still file electronic music under "niche", "nightclubs" or "festival stuff." They're not paying attention.

What's happening here isn't just music getting bigger. 

It's a new category of experience - one that combines live performance, generative visuals, spatial audio, and architecture into something that doesn't really have a name yet.

The Sphere wasn't built for rock bands. It was built for this.

I've been deep into electronic music since I was 14. Honestly, this isn't my pocket of it - and half (ok, 92.7%) of the crowd is on their phones. But something's happening.