The tricky bit about LinkedIn riffing

I keep writing posts about DJs and Christian Bale auditions and what Nintendo knows about tutorials. That's the stuff that feels like me. The unexpected connection. The thing I noticed, that maybe you didn't. BUT...

But my network is a mix. Old colleagues. Clients. People I met at conferences, or taught a class. Some people - honestly - I'd like to become people who hire us. Most of them won't. And I don't always know which is which.

The advice says:
Write for your ideal customer profile. Lead with outcomes.
Put "I solve X for Y in Z days" as your headline. Post a lead magnet twice a week.
Comment 10 times a day. Share a selfie. Run funnels. Have a spiky point of view.
Choose a job. Choose a career. Choose a f'ing big television.
Choose life.

I can't do that. It's not how my brain works. And honestly, I don't want to become 'the guy' who does.

I find writing riffs on band soundchecks or Japanese town planning or how sandwiches inspired video game design weirdly easy. A short bit of thought leadership or sharing our latest project? Horrible.

So I'm stuck in the middle - writing what feels true and hoping the right people find it. Some weeks that feels like integrity. Other weeks it feels like a really bad strategy.

Maybe others feel this tension. Or did everyone figure this out years ago?