Groove Theory #21 - The Fourteen Hour Queue
What a '90s London music scene reveals about the audiences that actually matter
Groove Theory #20 - The Little Green Arrow
Guide or operator? Citymapper tried both. What happened matters for anyone in the advice business.
Groove Theory #19 - Three Sets of Spiders and a Purple Foam Hand
What London 2012's experience designer knew about the moments you can't script.
Groove Theory #18 - Does Grand Theft Auto’s sewer system go anywhere?
Why 1.3m people watch a man examine video game drainage systems.
Groove Theory #17 - Directing Robert Pattinson by Text Message
A rush-hour subway, a hidden camera, and commuters who had no idea they were extras
Groove Theory #16 - The Beautiful Map Nobody Wanted
What Massimo Vignelli learned when elegance wasn't enough