Groove Theory
Groove Theory #25 - The Woman with the Moog
How Kubrick's composer made a million-selling album - one note at a time.
Groove Theory
Editions of Groove Theory and newsletter-related thoughts.
Groove Theory
Groove Theory #24 - The Black Bean Sauce
When a Michelin-starred chef went back to school in a tent camp - and built something that's fed 130 million people
Groove Theory
Groove Theory #23 - Dance Like No One's Watching (Because They Aren't)
A breakup, a car park, and what happens when you stop waiting to be good enough
Groove Theory
Groove Theory #22 - A Narrow Corridor on La Rive Gauche
A keynote brief, two weeks on the clock, and a question: how much of yourself fits through someone else's frame?
Groove Theory
Groove Theory #21 - The Fourteen Hour Queue
What a '90s London music scene reveals about the audiences that actually matter
Groove Theory
Groove Theory #20 - The Little Green Arrow
Guide or operator? Citymapper tried both. What happened matters for anyone in the advice business.
Groove Theory
Groove Theory #19 - Three Sets of Spiders and a Purple Foam Hand
What London 2012's experience designer knew about the moments you can't script.
Groove Theory
Groove Theory #18 - Does Grand Theft Auto’s sewer system go anywhere?
Why 1.3m people watch a man examine video game drainage systems.
Groove Theory
Groove Theory #17 - Directing Robert Pattinson by Text Message
A rush-hour subway, a hidden camera, and commuters who had no idea they were extras
Groove Theory
Groove Theory #16 - The Beautiful Map Nobody Wanted
What Massimo Vignelli learned when elegance wasn't enough
Groove Theory
Groove Theory #15 - The woman who built The French Laundry (before it was The French Laundry)
Sally Schmitt was doing farm-to-table in 1978. Nobody got it.
Groove Theory
Groove Theory #14 - Jmail
Two developers rebuilt the Epstein files as Gmail. Here's why it worked.
Groove Theory
Groove Theory #13: West on 27th
How two DJs with opposite approaches convinced NYC to trust their groove - and what small teams can learn from it.
Groove Theory
Groove Theory #12 - The Maze Maker
How a French TV producer mastered the barely possible
Groove Theory
Groove Theory #11 - The One-Inch Picture Frame
When the whole thing feels too big, make it smaller than you think.
Groove Theory
Groove Theory #10 - When your song becomes someone else's
What Trent Reznor learned when he gave away his most personal work
Groove Theory
Groove Theory #9 - Dishoom’s Main Character Energy
Why the beloved brand is built more like a game than a restaurant.
Groove Theory
Groove Theory #8 - Three Timetables and a Microphone
How two comedians created a fresh format that bends both art and time - and the underrated power of a heckler-partner