Groove Theory
Groove Theory #33 - The Tour He Stopped Giving
A man bought a wreck in Spitalfields and spent twenty years taking it backwards - no electricity, no plumbing, no twentieth century. Why?
Groove Theory
Editions of Groove Theory and newsletter-related thoughts.
Groove Theory
Groove Theory #32 - The Hum They Took Out
She played every character on Argentina's Friday night comedy show. Then she left to make a record, and a very good producer took the strangest thing out of it.
Groove Theory
Groove Theory #31 - Joker Poker
Five million copies. Nominated for Game of the Year. Built by refusing to look at anyone else.
Groove Theory
Groove Theory #30: Barrilete Cósmico
The World Cup is full of composed commentary. The moments we remember are when someone forgets to be.
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Groove Theory #29: Minimum Viable Bedroom
How a 1940s design principle explains a 6 square metre hotel room in Copenhagen
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Groove Theory #28 - Carlito's Run Time
The studio told Brian De Palma to cut the scene. He made it longer. They didn't notice.
Groove Theory
Groove Theory #27: The 32-Page Life
150 biographies of remarkable people were all written by an advertising copywriter in Barcelona
Groove Theory
Groove Theory #26 - Two Random Dudes
A masked duo from outer space may just be your new favourite band
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Groove Theory #25 - The Woman with the Moog
How Kubrick's composer made a million-selling album - one note at a time.
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Groove Theory #24 - The Black Bean Sauce
When a Michelin-starred chef went back to school in a tent camp - and built something that's fed 130 million people
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Groove Theory #23 - Dance Like No One's Watching (Because They Aren't)
A breakup, a car park, and what happens when you stop waiting to be good enough
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Groove Theory #22 - A Narrow Corridor on La Rive Gauche
A keynote brief, two weeks on the clock, and a question: how much of yourself fits through someone else's frame?
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Groove Theory #21 - The Fourteen Hour Queue
What a '90s London music scene reveals about the audiences that actually matter
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Groove Theory #20 - The Little Green Arrow
Guide or operator? Citymapper tried both. What happened matters for anyone in the advice business.
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Groove Theory #19 - Three Sets of Spiders and a Purple Foam Hand
What London 2012's experience designer knew about the moments you can't script.
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Groove Theory #18 - Does Grand Theft Auto’s sewer system go anywhere?
Why 1.3m people watch a man examine video game drainage systems.
Groove Theory
Groove Theory #17 - Directing Robert Pattinson by Text Message
A rush-hour subway, a hidden camera, and commuters who had no idea they were extras
Groove Theory
Groove Theory #16 - The Beautiful Map Nobody Wanted
What Massimo Vignelli learned when elegance wasn't enough